Google Business Profile optimisation
Make your Google Maps listing work harder for you, with accurate services and service areas, strong photos and a simple routine for gathering reviews.
Overview
For many local searches, Google shows a map with three businesses before any normal results. Customers compare those listings — photos, reviews, opening hours — and often call straight from there without ever visiting a website.
We review and optimise every part of your Google Business Profile so it accurately reflects what you do, where you work and why customers should trust you. Then we help you keep it active, because a well-maintained profile tends to perform better over time.
Sound familiar?
The primary category has a big influence on which searches your profile appears for.
Unclear service areas make it harder for Google to show you to the right customers.
Customers want to see real work. A handful of blurry photos rarely inspires confidence.
Without a simple process for asking happy customers, reviews arrive slowly or not at all.
What's included
A detailed check of every field, setting and competitor listing in your area.
The right primary and secondary categories, with services listed clearly.
Service areas set up to reflect where you genuinely want to work.
Guidance on project photos and a description that explains what you do well.
A simple, compliant process for asking customers for reviews and replying to them.
Optional regular posts and updates to keep your profile active and accurate.
The benefits
A complete, accurate profile gives you a better chance of appearing for local searches.
Customers can call, message or visit your website directly from the listing.
Recent reviews and real project photos reassure customers before they contact you.
Insights show how customers find your profile and what they do next.
Our process
We get manager access to your profile and review it against local competitors.
We update categories, services, areas, description and photos.
We give you a simple process and templates for requesting reviews.
We keep your profile accurate and active, and report on performance.
Across the trades
The right categories, services and photos depend on your trade. A few examples:
Showcasing extensions and renovations with strong before-and-after photos.
Visual project photos that sell block paving and resin driveways.
Clear services and accreditations for domestic and commercial work.
Accurate hours and services for call-outs, boilers and bathrooms.
Related services
FAQs
Yes. Service-area businesses can hide their address and show the areas they serve instead. We will set this up correctly.
We can’t remove genuine reviews, but we can help you reply professionally and report any that break Google’s guidelines.
Yes. Your profile and website work together, and many customers contact businesses directly from Google Maps.
Often, yes. We will review what may have caused it and guide you through the reinstatement process.
We’ll take a look at your current profile and point out the quickest improvements.
