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Digital marketing for landscapers
Attract more garden design, hard landscaping and groundworks projects with marketing that showcases your work and fits around your seasons.
The challenge
Many landscaping projects are planned over winter and booked for spring and summer. Homeowners collect ideas, compare designs and look for a company they trust to transform their outdoor space.
Your online presence needs to inspire as well as inform — with strong project photography, clear explanations of what you offer and visibility at the moments when customers are planning, not just when they are ready to book.
Busy summers and quiet winters make it hard to plan work and staff.
Lawn-mowing requests can crowd out the larger design-and-build projects.
Without good photos, it is difficult to convey the scale and quality of a transformation.
How your customers search
Customers often start by gathering ideas and rough costs, then search for local landscapers with a portfolio they like.
Planning
garden landscaping ideas cost of landscaping a garden porcelain patio ideas
Ready to hire
landscape gardeners near me garden design and build groundworks contractors
Illustrative examples of the kinds of searches we plan around — not search volume data.
How we help
Inspiring content and well-timed visibility tend to deliver the best results.
A portfolio-led website that shows full garden transformations.
Project stories and planning guides that reach customers early.
Visibility for design, landscaping and groundworks searches locally.
Campaigns timed for planning season, focused on larger projects.
Checklist
Help customers imagine what you could do with their garden.
Before, during and after, with a short description.
Design, hard landscaping, soft landscaping and groundworks.
Help customers understand what is involved.
Genuine feedback from past clients.
Make your working area clear.
Asking about garden size, budget range and timing.
FAQs
By focusing your website, content and advertising on design-and-build services, and showing larger projects prominently.
Ideally in late winter, when homeowners begin planning. Content and SEO work needs time to build, so earlier is better.
Yes. Winter is a good time to improve your website, publish project stories and prepare campaigns for the season ahead.
Tell us about your landscaping business and the projects you’d like more of.
