Construction lead generation
Joined-up campaigns, focused landing pages and proper enquiry tracking — designed to bring in better-quality enquiries, not just more of them.
Overview
Plenty of contractors get enquiries — the problem is that many are for the wrong jobs, in the wrong areas or from people who were never likely to go ahead. Lead generation is about attracting the customers you actually want and making it easy for them to get in touch.
We bring together the right mix of channels — usually search, Google Ads and your Google Business Profile — with dedicated landing pages and tracking for each one. That lets us see which sources produce genuine opportunities, and put more effort into what works.
Sound familiar?
Paying for leads that are also sent to several competitors drives prices down and wastes time.
Small, low-value or out-of-area enquiries take time to deal with and rarely pay off.
Without tracking, it is hard to know which marketing is worth keeping.
Relying on one source means quiet spells are hard to plan for.
What's included
A plan for which channels to use for each service, based on how customers search.
Dedicated pages for key services, designed to turn visits into enquiries.
Forms that capture job type, location and timescale so you can prioritise.
Tracking that shows which source each enquiry came from.
Ongoing tests to improve conversion rates and enquiry quality.
Regular reports on enquiries by source, service and area.
The benefits
Leads that come directly to you, not shared with competitors.
Targeting and qualifying questions focus on the work you want.
Know which marketing is producing real opportunities.
Several reliable sources help smooth out quiet periods.
Our process
We agree the jobs, areas and customers you want more of.
We create landing pages, forms and tracking for each channel.
We launch the agreed channels and monitor enquiry quality closely.
We shift effort towards the sources that bring in the best work.
Across the trades
The right channel mix depends on your trade and how customers buy.
Lead generation for extensions, lofts and higher-value projects.
Seasonal campaigns for garden and landscaping projects.
A balance of urgent call-outs and planned installations.
Campaigns that showcase finished driveways and patios.
Related services
FAQs
No. Results depend on your market, budget and competition, so we won’t promise numbers. We will set realistic expectations and report transparently.
Yes. Enquiries come directly to your business from your own campaigns and website, not shared with other contractors.
Google Ads is one channel. Lead generation combines channels, landing pages and tracking into one system focused on enquiry quality.
Not necessarily. Landing pages can work alongside your current site, though we may recommend improvements.
Tell us which work you’d like more of and we’ll suggest a practical plan.
