Google Ads management
Targeted search campaigns that put your business in front of people ready to hire — with careful budget control, clear tracking and honest reporting.
Overview
Google Ads lets you appear at the top of the results when someone searches for your trade in your area — often within days of launching. It is especially useful when you need enquiries sooner, want to promote a particular service or are building visibility while SEO takes effect.
The catch is that poorly managed campaigns can burn through budget quickly. We structure campaigns around the jobs you actually want, target the right locations, exclude irrelevant searches and track calls and form enquiries so you can see what your money is producing.
Sound familiar?
Broad keywords can attract DIY researchers, job seekers and people outside your area.
Without call and form tracking, it is impossible to know which ads produce enquiries.
Generic pages convert poorly compared with focused, service-specific landing pages.
Campaigns need regular attention — search terms, bids and ads all change over time.
What's included
We find the searches that signal real intent for your services and areas.
Well-organised campaigns and ad groups for each service you want to promote.
Ads shown only in the areas you cover, with sensible adjustments by location.
Ongoing exclusion of irrelevant searches to protect your budget.
Conversion tracking so you can see which ads lead to real enquiries.
Clear reports on spend, enquiries and what we are improving next.
The benefits
Appear at the top of Google for chosen searches soon after launch.
Decide which services, areas and times your ads appear for.
See exactly how many calls and enquiries your budget produces.
Increase, reduce or pause campaigns to match how busy you are.
Our process
We agree goals, services, areas and a sensible starting budget.
We build campaigns and set up call and form conversion tracking.
We monitor search terms, costs and enquiries closely in the early weeks.
We refine keywords, ads and bids and report back in plain English.
Across the trades
Some trades rely on urgent searches, others on carefully planned projects. Campaigns reflect that.
Related services
FAQs
It depends on your trade, area and goals. We will recommend a sensible starting budget and explain what it is likely to achieve before you commit.
No. Your ad spend is paid directly to Google from your own account, so you always have full visibility and control of it.
You do. We manage it on your behalf, but the account and its data remain yours.
Ads can start appearing within days of launch. The first few weeks are spent refining campaigns based on real data.
We’ll look at your goals and current campaigns and give you an honest view of what is possible.
