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Case study · Chimney repairs

MR Chimney Repairs: A Dedicated Website for a Chimney Specialist.

Website design and SEO for a family-run chimney and brickwork company in North London.

Industry

Chimney repairs

Location

Cricklewood, North London

Services

Web design, SEO

MR Chimney Repairs website on desktop, designed by BuildRank Digital
MR Chimney Repairs website on mobile, designed by BuildRank Digital

The client

About the business

MR Chimney Repairs is a family-run chimney and brickwork company based in Cricklewood, serving North London and surrounding areas. Their services include chimney repairs, chimney repointing, chimney stack rebuilds, chimney pot replacement and brickwork repairs.

The brief

What they needed

A focused website that speaks directly to homeowners with chimney problems — leaks, loose pots, crumbling mortar — and gives them the confidence to get in touch, supported by search visibility for chimney-specific searches.

What we did

Our approach

  • Designed and built a dedicated, mobile-friendly WordPress website for the chimney side of the business.
  • Created service pages for chimney repairs, chimney repointing, brickwork repairs and related work.
  • Added an “Areas We Cover” section for North London locations.
  • Placed a quote form in the opening section and click-to-call throughout.
  • Included a gallery and blog to show work and answer common questions.
  • Carried out on-page and technical SEO around chimney-related searches.

Where it stands

The result

The website is live at mrchimneyrepairs.co.uk, giving the business a specialist presence for chimney work separate from its general brickwork services. We only publish performance figures with a client’s agreement, so this case study focuses on the work delivered.

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