Google Ads or SEO: Which Is Right for Your Construction Business?

Both can bring in local enquiries, but they work very differently. Here is a plain-English comparison to help builders and tradespeople decide where to start.
How to Get Your Trade Business Showing in Google Maps

When someone searches for a builder, roofer or electrician nearby, Google usually shows a map with three businesses first. Here is how to give your business the best chance of being one of them.